Birds per 6-week cycle
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Birds per Week by 2026
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Birds per Year by 2029
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Our unique offerings

Our unique poultry business model is anchored on innovative, comprehensive poultry aggregation model that integrates smallholder farmers into a structured, supportive, and technologically advanced production process

Technology and innovation in poultry

Implementing advanced, automated housing solutions with smart controlled feeding, lighting, and temperature systems

Efficiency and Operations Excellence

Our digital operations platform, will enhance productivity, efficiency, and traceability across the value chain.,  contributing to local economic development and food security

Unique Business Model

We employ a unique poultry production aggregation model that integrates smallholder farmers into a structured, supportive

Inability to Scale

The domestic poultry sector is dominated by a few large-scale producers, creating a highly concentrated market with limited opportunities for small-scale and independent growers

Market Volatility

The market volatility and risks associated with broiler production deter many potential small-scale producers from entering the industry

Reliance on Import

Despite significant contributions from the few  large producers, local production consistently falls short of demand, leading to a reliance on imports to fill the gap

Inadequate Capability

Lack of infrastructure, technological advancements, and support for small-scale farmers, limiting their ability to compete and grow.

poultry market challenges

We exist to address market problems

With the the persistent poultry production challenges to meet the demand in South Africa, we aim to  meet the provincial poultry meat demand by producing 13.4 million birds annually by the end of 2029, ensuring high-quality, affordable poultry meat,  significantly contributing to ` food security