INNOVATING POULTRY
FOR A
SUSTAINABLE FUTURE
EMPOWERING FARMERS
FEEDING NATIONS
HAVERSTING PROSPERITY
ONE CHICKEN AT A TIME
- Broiler Live Chicken (Bulk sales available)
- Layers for Slaughter (Bulk sales available)
- Processed Poultry Meat (Broilers & Layers)
Our unique offerings
Our unique poultry business model is anchored on innovative, comprehensive poultry aggregation model that integrates smallholder farmers into a structured, supportive, and technologically advanced production process
Technology and innovation in poultry
Efficiency and Operations Excellence
Our digital operations platform, will enhance productivity, efficiency, and traceability across the value chain., contributing to local economic development and food security
Unique Business Model
We employ a unique poultry production aggregation model that integrates smallholder farmers into a structured, supportive
Inability to Scale
The domestic poultry sector is dominated by a few large-scale producers, creating a highly concentrated market with limited opportunities for small-scale and independent growers
Market Volatility
The market volatility and risks associated with broiler production deter many potential small-scale producers from entering the industry
Reliance on Import
Despite significant contributions from the few large producers, local production consistently falls short of demand, leading to a reliance on imports to fill the gap
Inadequate Capability
Lack of infrastructure, technological advancements, and support for small-scale farmers, limiting their ability to compete and grow.
poultry market challenges
We exist to address market problems
With the the persistent poultry production challenges to meet the demand in South Africa, we aim to meet the provincial poultry meat demand by producing 13.4 million birds annually by the end of 2029, ensuring high-quality, affordable poultry meat, significantly contributing to ` food security
